What We Do | I-View Inc.

I-View offers straightforward solutions

Usage, Attitude and Image

The most commonly used tool adapted to measure brand health and identify standing in the market vis-à-vis competition. It describes the profile of the target market segmented by their demography, geography, psychographics and other behavioral metrics.

Retail Audit / Pricing studies

A study of retail shops (a sampling of) to measure and or monitor sales volume, stock levels, effectiveness of promotions and merchandising displays of Client brand and or its competition and document the retail environment.

Industry and Competitive Analysis

An in-depth investigation of industry and competitive landscape which allows Client brand to assess its competitors’ strengths and weaknesses in the marketplace in order to help them decide on a course of action that will boost their competitive advantage.

Concept / Product Testing/ Name and Logo Testing

Through this study, new ideas can be evaluated by existing and potential market to help Client brand determine the acceptability of a new or improved concept or product. This method provides a direct feedback to an idea or several ideas prior to any product development or launch.

Customer Satisfaction

The Customer Satisfaction study provides Client with a metric that they can use to improve their service and inspire customer loyalty thereby growing their business. It is an indispensable tool that lets Clients identify areas of strengths and areas that need improvement to build, retain and grow the number of their satisfied customers.

Advertising Tracking / Brand health

The study is used to measure and monitor the changes in brand metrics and attitudes over time. This study usually consists of a number of waves/runs to monitor and analyze the effectiveness of the advertising campaign and its impact toward the brand.

Market Segmentation

Consumers vary in their perspective and attitude toward brands. How they respond to different marketing strategies provide an insight on how potential consumers are divided into segments. The study of dividing a market of potential consumer into groups is called market segmentation.

Focus Group Discussion (FGD)
A qualitative research method where subjective opinions and perceptions are elicited from a small targeted group of consumers. While discussion is free-wheeling, an experienced moderator refers to a discussion guide to evoke consumer language.

In-Depth Interview
A direct, face-to-face interaction between the interviewer and interviewee where a subject matter is discussed in-depth. This type of methodology is usually adapted for studies that require the recruitment of respondents with in-depth knowledge of a particular subject matter.

Ethnography & Observation
The method that studies, observes and records the activities of the study participants in their real-life environment. The researchers also interacts with the participant during the course of the observation.

Diary
This method requires the respondent to record their day-to-day activity including all the products/brands they use at home. This also covers where they go to shop, dine and go for recreational activities.

Pen And Paper Interviewing (PAPI)
Done face-to-face or physically interacting with the respondent in a friendly environment with the aid of a structured questionnaire. This method is done with the use of pen and paper where interviewers write every response on the questionnaire. This is suitable for asking closed, open and multiple choice questions.

Computer-Assisted Personal Interviewing (CAPI)
Face-to-face direct interaction with a respondent but uses tablets or computer when interviewing. Researchers simply input the data collected into the device for a direct transmission on a link that may be provided, in real time.

Computer-Assisted Telephone Interview (CATI)
It is a method that supports and leads the interviewer during the data collection allowing the researcher to read out the questionnaire from the computer and input the data into the system directly. Results of each call can be viewed real time.

Intercept
Usually done in the streets where respondents conduct Client business, Street Intercept is a survey conducted on site. Respondents are approached, screened and interviewed either on the spot or on a nearby area.

Central Location Test (CLT)
A test in which the research is conducted in a regulated location under controlled environment. Usually administered for sensory tastings.

Home Usage Test (HUT) / Placement and Recall
It is conducted in the house of the respondents where a product/s is placed for their use and evaluation. This study requires a longer period of time to allow for real life feedback from consumers. The researcher then visits the participant at the end of the use and interview the respondent for feedback and while using the product. This is commonly conducted for prototypes and improved products.

Online Survey
A method where the questionnaire is filled out by respondents over the internet. Questionnaires are usually sent through a link. Respondents are given a period of time to complete the survey and are given incentives upon completion.

Mystery Shopping
This method involves the use of researchers acting as customers to note, come into contact with and quantify all prescribed customer service criteria of a retailer. The study is designed to improve or maintain quality customer experience in Client’s retail stores.