To make improvements on their products or launch a new product, FMCGs (fast-moving consumer goods) turn to sensory testing to make sure their target markets are able to assess the quality of their offerings. I-View has been doing sensory evaluations for a wide array of products and brands in the last 16 years and has helped R&D and marketing professionals make informed decisions about their product development.
Pharma and personal care is ever-evolving but there will always be strong focus on quality products and services. Needs and desires vary by segments; this is why I-View provides Market Segmentation studies to its Clients to allow them to identify and focus their efforts on their specific target markets.
The continuing transformation and rapid changes in the telecoms industry make it very challenging for the players to keep up. Trends will continue to develop by leaps and bounds; and the industry will have to remain heavily directed towards retaining customers. I-View equips its Clients with primary information on their standing in the market and their standing in the minds of their consumers.
While automotive sales remain steady in the past several years, new regulations and tighter competition leave automakers dispensing more generous incentives to boost sales and increase market share. I-View produces information for its Clients to assist them in identifying gaps and opportunities to help them develop appropriate marketing programs.
For some time now, the challenge for banking and finance seems to have been to find ways to differentiate itself from each other and specialize and create value for its customers. This is why, I-View provides Customer Satisfaction Surveys (CSS) and a lot of concept testing to its Clients to identify notable shifts in their preferences and attitudes.
Successful retailers come through a period of challenges but overcome them by making the necessary adjustments that are aligned with the evolving needs and desires of their consumers. They also make sure they maintain the strictest standards in customer care and merchandising. I-View offers Mystery Shopping Studies that allow Clients to measure the quality of their service and the level of knowledge of their staff on the selling floor.
I-View helps its Clients identify key factors that accelerate or slow down growth in demand for consumer durables. Outside of market trends, the Agency seeks to determine consumer needs and preferences amidst the clutter, aggressive price points and year-round promos.
Children’s education remains to be among the top 5 expenditures of Filipino families across demographics. The premium placed on education drives learning institutions to be more creative, more flexible but always endeavoring to keep, if not raise their standards in providing quality education. To address the evolving aspirations of the Filipino student, I-View provides its Clients with up-to-date market information not only to increase their enrolment but to modify their offerings as needed.
Having primary and secondary information at hand is critical to any decision-making when it comes to real estate. After all, investing in real estate is a serious decision to make. Developing and building something out of a real estate is even more daunting. I-View makes sure its Clients are well-equipped to make those decisions by providing them available and first-hand information.
So much money is now spent in dining out. Customers are more discriminating. They look for exceptional, if not satisfying dining experience; restaurants that provide value-for-money, quality food and service, great location and amenities. I-View has extensive experience offering Clients in-depth analysis and insights into customer dining preferences and attitudes in this category, from QSRs (Quick Service Restaurants) to casual and fine dining restaurants.
Tracking readership, listenership and viewership allows media and advertising entities to measure the number of their audience and determine if they are able to bring their message across correctly and clearly to their intended audience. I-View provides an unbiased reading of the profile of their target audience, their reach and message delivery.
To make improvements on their products or launch a new product, FMCGs (fast-moving consumer goods) turn to sensory testing to make sure their target markets are able to assess the quality of their offerings. I-View has been doing sensory evaluations for a wide array of products and brands in the last 16 years and has helped R&D and marketing professionals make informed decisions about their product development.
Pharma and personal care is ever-evolving but there will always be strong focus on quality products and services. Needs and desires vary by segments; this is why I-View provides Market Segmentation studies to its Clients to allow them to identify and focus their efforts on their specific target markets.
The continuing transformation and rapid changes in the telecoms industry make it very challenging for the players to keep up. Trends will continue to develop by leaps and bounds; and the industry will have to remain heavily directed towards retaining customers. I-View equips its Clients with primary information on their standing in the market and their standing in the minds of their consumers.
While automotive sales remain steady in the past several years, new regulations and tighter competition leave automakers dispensing more generous incentives to boost sales and increase market share. I-View produces information for its Clients to assist them in identifying gaps and opportunities to help them develop appropriate marketing programs.
For some time now, the challenge for banking and finance seems to have been to find ways to differentiate itself from each other and specialize and create value for its customers. This is why, I-View provides Customer Satisfaction Surveys (CSS) and a lot of concept testing to its Clients to identify notable shifts in their preferences and attitudes.
Successful retailers come through a period of challenges but overcome them by making the necessary adjustments that are aligned with the evolving needs and desires of their consumers. They also make sure they maintain the strictest standards in customer care and merchandising. I-View offers Mystery Shopping Studies that allow Clients to measure the quality of their service and the level of knowledge of their staff on the selling floor.
I-View helps its Clients identify key factors that accelerate or slow down growth in demand for consumer durables. Outside of market trends, the Agency seeks to determine consumer needs and preferences amidst the clutter, aggressive price points and year-round promos.
Children’s education remains to be among the top 5 expenditures of Filipino families across demographics. The premium placed on education drives learning institutions to be more creative, more flexible but always endeavoring to keep, if not raise their standards in providing quality education. To address the evolving aspirations of the Filipino student, I-View provides its Clients with up-to-date market information not only to increase their enrolment but to modify their offerings as needed.
Having primary and secondary information at hand is critical to any decision-making when it comes to real estate. After all, investing in real estate is a serious decision to make. Developing and building something out of a real estate is even more daunting. I-View makes sure its Clients are well-equipped to make those decisions by providing them available and first-hand information.
So much money is now spent in dining out. Customers are more discriminating. They look for exceptional, if not satisfying dining experience; restaurants that provide value-for-money, quality food and service, great location and amenities. I-View has extensive experience offering Clients in-depth analysis and insights into customer dining preferences and attitudes in this category, from QSRs (Quick Service Restaurants) to casual and fine dining restaurants.
Tracking readership, listenership and viewership allows media and advertising entities to measure the number of their audience and determine if they are able to bring their message across correctly and clearly to their intended audience. I-View provides an unbiased reading of the profile of their target audience, their reach and message delivery.